Dagmar Koller

Rewriting for Google's March 2023 Helpful Content Update

Crafting Content for Human Readers

Google's March 2023 Helpful Content Update emphasizes the importance of creating content that genuinely benefits human readers. This update aims to reduce the visibility of content primarily created for search engines and instead promote content that provides substantial value and satisfies user intent.

Prioritizing Value Over Keyword Optimization

Moving forward, it's crucial to prioritize creating content that provides value to readers rather than solely focusing on keyword optimization. Avoid creating content solely to rank highly in search results, as Google's algorithms are becoming increasingly adept at detecting such practices.

Additional Tips for Creating Reader-Centric Content

• Identify the specific questions or needs of your target audience and address them in your content.
• Provide comprehensive and in-depth information that thoroughly addresses the topic.
• Use clear and concise language that is accessible to your target audience.
• Support your claims with credible research and reputable sources.
• Break up long paragraphs into smaller, more manageable chunks to enhance readability.
• Use headings, subheadings, and bullet points to improve scannability.
• Proofread your content carefully for any grammatical or factual errors.

Examples of Helpful Content

Examples of content that Google considers helpful include:

• In-depth reviews of products or services that provide detailed information and analysis.
• Comprehensive guides that thoroughly cover a specific topic and provide valuable insights.
• Original research or data-driven articles that contribute new knowledge to the field.
• Well-written and engaging stories or narratives that resonate with the target audience.

Examples of Unhelpful Content

Examples of content that Google considers unhelpful include:

• Content that is primarily written to rank highly in search results but does not provide substantial value to readers.
• Content that is overly promotional or sales-oriented without providing genuine insights or information.
• Content that is thin or superficial, lacking depth and detail.
• Content that is poorly written, contains factual errors, or is difficult to understand.

Conclusion

In the wake of Google's March 2023 Helpful Content Update, creating valuable and informative content that genuinely benefits human readers is paramount. By prioritizing the needs of your target audience and delivering content that satisfies their intent, you can increase your chances of visibility in search results and build a loyal following of engaged readers.